Creative Direction for VATT Cycle Wear

Italian craftsmanship offering high quality designer kit at a competitive price point was Vatt’s USP. The Swedish word vatt translates to [electrical] current. Therefore the abstract icon resembles a lightning bolt or bicycle frame, but also implies motion or a heartbeat. Repeating the logo at a reduced scale mimics a woven texture.

"Grace understood what I was looking for and turned my idea into a reality. Everything was impeccable, proposal, logo, design, graphics, packaging etc. The concept Grace created was just amazing."

Alessandro Satta, MD, Vatt Cycle Wear

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Creative Direction for VATT Cycle Wear

Print for Spirit of Yorkshire Distillery